Understanding The Various Types of Facebook Ad Campaign Objectives

Understanding The Various Types of Facebook Ad Campaign Objectives

In this article and the attached video, you’ll learn about all the types of Facebook ad campaign objectives, what they are and when best to use them.

There are also some examples and case studies I share in-between to give you some inspiration for your next ad.

So, what are Facebook ad campaign objectives?

Your advertising campaign objective is what you want people to do when they see your ads. The exact action you want people to take when they see or in responding to your ad is exactly what your ad campaign objective is.

This means that the kind of result you want will determine the kind of campaign objective you are going to choose.

As simple as this sounds, many advertisers on Facebook are doing it wrongly.

It is either because some of these Facebook ad campaign objectives overlap or because they don’t outrightly understand them.

This is why understanding these Facebook ad campaign objectives is really important if you want to be placing Facebook ads that are converting and profitable. This is exactly what you will learn in the video below.

Unlike how it used to be, Facebook has now made the categorisation of the ad campaigns objectives easy by intruding the 3 over-arching categories which all ad objectives now sit under. From top of  funnel Awareness to middle of funnel Consideration and bottom of funnel Conversion as shown in the image below;


  • Brand Awareness
  • Reach


  • Traffic
  • Engagement – sub categories: Post Engagement, Page Likes, Event Responses & Offer Claims
  • App Installs
  • Video Views
  • Lead Generation


  • Conversions
  • Product Catalogue Sales
  • Store Visits

I have broken all these categories and the subcategories down in details, examples and case studies in the above video.

Make sure you watch it and feel free to ask me any question you have.

If you are new to Facebook ads, you should check out my last post and video here titled – FB Ad 101: Understanding The Basics of Facebook Ads in 2019.

Kindly like and share this post and  video with other people that will benefit from it too.

By the way, what type of Facebook ad are you running and what has the result been like for you? Are you facing any challenge or everything is working fine for you?

Let’s have your feedback in the comment box below.



Plan B

0 0 votes
Article Rating

Ibraheem Tiamiyu (Plan B) is a parallel entrepreneur, the founder of Plan B Group, a YALI (Young African Leaders Initiative) Fellow and a highly sought-after speaker and trainer on business, investment, leadership, youth and organisational development.

Notify of
Newest Most Voted
Inline Feedbacks
View all comments
4 years ago

Sir, can I create a landing page for CPA offers without a website how do I get an eBook to create optin page to make conversions and also what thank you page mean.? Can you create a website for clients!

4 years ago
Reply to  Plan B

Thank you

Related Posts

error: Content is protected !!
Share This

Enter your keyword